ARTICLES ARCHIVE
How to Explain an Annuity to Clients
If you’ve ever sold an annuity, undoubtedly you’ve had to try and figure out how to explain the annuity to your client. Agents often overcomplicate this process and try to utilize financial and insurance jargon to make themselves be perceived as an expert, but the reality is that doing that often just prevents the client…
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5 Things To Look For When Purchasing Annuity Leads
Over the past 16 years, I have spent hundreds of thousands of dollars on annuity leads. Sometimes testing new leads works out well, and other times it doesn’t, but that’s just part of doing business in this industry. I’m going to share 5 things with you that I’ve realized over the years often correlate with…
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The Importance of Focus
There’s a common mindset in the insurance industry that agents need to work in as many different forms of business as they can (i.e. doing life insurance, medicare, final expense, annuities, long-term care, retirement planning, assets under management….the list goes on) to generate revenue from as many different places as possible. This mindset is not…
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Immediate Annuities Explained
There are two overarching types of annuities, immediate and deferred. Within deferred there are 3 types, variable, fixed, and fixed indexed. I’m not going to get caught up in all the different names that people have for them. I’m just going to use names that are primarily acknowledged by the Insurance Commissioner of each state.…
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Indexed Annuities Explained
Let’s jump into indexed annuities, and explain how they work, just as I would explain it to a client. The indexed annuity started around 1995 and was the answer between the fixed annuity and the variable annuity. People say, “I don’t like a fixed annuity because my interest rate is too low. I don’t like…
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Fixed Annuities Explained
I often have agents asking how to simplify the explanation process of annuities. You have to understand that some clients don’t have prior knowledge about annuities or how they work. We have to be able to explain them in terms that they DO understand. So let’s dive into fixed annuities. A fixed annuity is very simple.…
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“Annuities are Complicated”
One of the most common questions I get is “how do you explain an annuity to a client that knows nothing about annuities”. There’s a book that I wrote called Stress and Rocking Chairs, The 2 Common Killers of People Over 60. The whole purpose of this book was to explain in clear English, not…
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How To Start Selling Annuities
“I’m intimidated by annuity sales, but I want to get started. Tips?” Congrats on making the plunge into the wonderful world of annuity sales. This is truly one of the most rewarding fields you could ever decide to jump into and if you apply these basic principles to your business, this field has the potential…
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Why Are Annuities Needed?
What is it about our products that our clients really want? Peace of Mind As an annuity producer, you offer your prospects one thing that, for many, far surpasses the rest in importance: peace of mind. You can offer them something that no broker has the ability to give them. Don’t forget that! When you’re…
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